Hailing from the heartland, Cheema's journey began in Indiana, where he cultivated his passion for creativity and live music.

After graduating with a degree in graphic design, Cheema embarked on a career as a graphic designer for a publication in Indiana, where he crafted captivating advertising campaigns for print and online media. His talent and dedication soon propelled him into the role of Advertising Account Executive, solidifying his expertise in the field.

Seeking new experiences and musical inspiration, Cheema made his way to the eclectic city of San Francisco, immersing himself in its diverse music scene for five transformative years. From intimate underground venues to iconic stages, Cheema's time in SF broadened his musical horizons, exposing him to a wealth of genres from around the world.

In 2013, Cheema found himself drawn to the vibrant music scene of Denver, Colorado. Eager to deepen his involvement in the industry, he pursued an audio engineering certification from Colorado Sound Studios, setting the stage for his work with Denver-based Color Red Studios. There, he fine-tuned his skills and cultivated invaluable connections within the local music community.

In his role as the Director of Communications at Sonder Music Management, Cheema brings his extensive experience and unwavering passion for live music to the forefront. With his Midwestern roots grounding him and his adventurous spirit driving him forward, Cheema is committed to amplifying the voices of artists and fostering meaningful connections within Denver's dynamic music scene.