Music Marketing Sarah Shuel Music Marketing Sarah Shuel

Tips & Tricks: Basic Building Blocks of a Music Business

Turning your band or other music industry passion into a successful business isn’t just about writing great songs and booking gigs - it’s about setting up the right foundation to protect your assets, manage your money, and create growth opportunities. Whether you’re an indie artist or a full band, taking the right legal and financial steps can save you from major headaches down the road.

In this post, we’ll cover the essential building blocks of establishing your band as a business, including forming an LLC, setting up a bank account, creating a band agreement, managing finances, and more.

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Georgia McGuire Georgia McGuire

Rock the Rockies: Red Rocks’ 2025 Concert Schedule Revealed

As the golden light of dusk bathes the towering red sandstone, few places resonate with music like the legendary Red Rocks Amphitheatre. Known for its stunning beauty and perfect acoustics, this venue has long been a sanctuary for both artists and audiences. This season, Sonder is thrilled to guide you through the unforgettable performances that will fill this iconic space. From established legends to rising stars, we invite you to experience the magic of Red Rocks. Let the music and the breathtaking surroundings come together for a season filled with unforgettable moments and melodies.

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Interviews Chloe Hines Interviews Chloe Hines

Denver’s Women In Music: Meet HOME

Home isn't just a name, it's a feeling. Her R&B melodies, laced with neo-soul and a touch of jazz, create a sonic sanctuary where you can shed your facade and simply be. ✨

Forget cryptic lyrics and forced metaphors. Home speaks your truth, the one whispered in the quiet moments, the emotions tucked away deep inside. Her songs paint vivid pictures of a love, unspoken confessions, and feelings that dance on the edge of words. This is your safe space, your soundtrack to self-discovery, accountability, and quiet affirmation.

Home's not just a voice, she's a force. From gracing the stage at Denver’s Ball Arena to captivating audiences on TheDrop104.7, she's making waves. Her music has even resonated with major publications, with features in several esteemed magazines including Voyage Denver. Her passion derives from being of service to others. When she's not mesmerizing crowds, she's nurturing the next generation of singers, igniting their confidence and sharing her musical wisdom.

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Sonder Music Management Sarah Shuel Sonder Music Management Sarah Shuel

Who is Sonder Music Management?

Hello and welcome back to the Sonder Blog! We’re thrilled you’re here and can’t wait to share industry news, tips and tricks, interviews with bands and musicians, concert/album reviews and previews, and much more with all of you through this blog! But first, we wanted to take a moment to tell you a little bit about who we are and what we do. Read on to discover an overview of our services, our mission, and our team!

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Weekend Concert Picks Sarah Shuel Weekend Concert Picks Sarah Shuel

Local Colorado Concerts This Weekend: November 16-19, 2023

There are always so many concerts to choose from in Colorado! No matter where you are - Denver, one of our many beautiful Colorado mountain towns, Fort Collins, Greeley, Colorado Springs, Pueblo, or anywhere in between - there’s no shortage of live music. Here at Sonder, we love local - and while you can see lots of National acts rolling through, we like to focus on those musical cats that are from our great state of Colorado. Here are our local Colorado concert picks for November 16-19, 2023.

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Interviews Sarah Shuel Interviews Sarah Shuel

Interview: Loop Story Dives Deep into Community Through Music, Achieving Goals Through Dogged Determination, and the Evolution of Live Performance Electronic Music

I’ve had the extreme pleasure of working with Luke Story in many ways over the years, and it has been such an honor to get to know him better as an artist and as a friend. His Loop Story project has evolved so much since 2020 with two curated headlines and tons of sit ins with notable artists - and its growth is entirely due to Luke’s hard work and relentless determination. It’s inspiring to watch someone put their entire heart and soul into what t hey love and to set goals and make them reality. I was thrilled to get to sit down and learn a bit more about Luke leading up to his performance this evening to compete at the Backroads Tour to win a spot at Backwoods at Mulberry Mountain next year. There’s lots of excitement to come, so make sure you follow Loop Story on Facebook, Instagram, YouTube, and TikTok. Don’t forget to snag those tickets for tonight and help Luke go to the big show next year! Without further ado, enjoy this interview with Luke Story:

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Interviews Sarah Shuel Interviews Sarah Shuel

Sonder Spotlight Series #1: SHIFT ft. Moontricks w/ Melody Lines, KR3TURE + Motifv w/ Derlee, MIDIcinal, Louie Letdown (Preview)

Welcome to a brand new music news series from Sonder: The Sonder Spotlight Series! We’ve been keeping this one under wraps for quite a while - and we’re so excited to reveal it to you! In the Sonder Spotlight Series, we’ll be going in depth of our coverage of Colorado shows, previewing and reviewing a single show every month (for now). In this series, I’ll be interviewing musicians, managers, and other show-related individuals before the show to give us an idea of what to expect. Then, Alyssa Montaño of Rocky Montaño Photography (and Sonder’s Director of Logistics) and I will be attending, photographing, and reviewing the show to bring you full coverage of some of the most exciting events happening in the Colorado Music Scene. If you’d like your show to be considered for the Sonder Spotlight Series, please email sonder.music.management@gmail.com.

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Interviews Sarah Shuel Interviews Sarah Shuel

Interview: In Depth with Colorado Jam Band The Buzz on New Music, Local Heroes, and Their Evolving Sound

Colorado Jam Band The Buzz has been making quite the buzz (you knew I had to) over the past few years in the scene! I was lucky enough to see these guys play with Profetic Calaveras at Moe’s BBQ in Englewood for their Halloween show this year. Seeing The Buzz live is quite an exprience, with many highs and lows to their music that draw you in and keep you captivated for their entire set. I’m so excited that I got to ask these guys a few questions and Tom and Methiah gave me some great answers with insight into what drives their music, what their biggest dreams are, and what we can look forward to in 2022 from The Buzz. These guys have hearts of gold and they’re incredibly gifted musicians - so it’s easy to see why they’re on the upward trajectory. Enjoy their interview below, and don’t forget to check out their website, Facebook, Instagram, and Spotify for upcoming show dates and announcements!

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Sarah Shuel Sarah Shuel Sarah Shuel Sarah Shuel

Thanksgiving 2021 - Grateful Doesn't Even Begin to Cover It

Thanksgiving is one of my most favorite holidays - and it is so often overlooked. It’s one of the only days of the year when everything is closed and there are no distractions to take our attention away from family, friends, and all of the things that we are the most grateful for. Last year, we had to look hard to find the silver lining after being dealt a hard hand over 2020. Last year, in many ways, was one of the most beautiful Thanksgivings yet, because, after losing many things, we all truly got to see what we actually have. Not things, not plans, not new gadgets or clothes - but the people who stuck by us during the hardest of hard times, the simple beauties of every day life that we got to see once forced to slow down, the wonderful things that were born of forced creativity, and the hope that all we had lost over 2020 would return in a magnificent way. This year is a continuation of that, because on Thanksgiving Day 2021, though the future is still uncertain (isn’t it always?) and we’re not quite out of the woods yet, we have gotten back what we have lost - for me, live music - and that’s something to be incredibly thankful for.

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Interviews Sarah Shuel Interviews Sarah Shuel

Interview: A Force to be Reckoned With: Michelle Flower Olson Dives Deep into Colorado Music Management, Pushing Through the Hard Moments, and Passion for Our Local Music Community

I know I sound like a broken record sometimes, but I just feel so freakin’ lucky to be a part of the Colorado music scene and to have the opportunity to meet and get to know people like Michelle Flower Olson. It’s so incredible to watch my community members absolutely killing the game and self actualizing themselves through it - and it’s incredibly empowering to see that so many of them are badass females. I’ve been wanting to get to know Michelle, or Flower as she likes to be called, for quite a while. Luckily, after months of talking online and coordinating through the pandemic, we got to meet in person at Moe’s BBQ in Englewood at a show with The Buzz, Profetic Calaveras, and Matt Weiman Band last month. Flower is an inspiration to me, and she represents everything I strive for in the scene - to be a light guiding the way and elevating the entire community, to connect the human in each and every one of us, and to spill over with passion for the Colorado scene. Since then, I’ve been lucky to continue the conversation with Flower, and I’m beyond humbled to get to share this interview with her. Enjoy!

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Review: Don't Miss Camp Counselor Allyce's Next NoCo Open Jam - Music, Collaboration, and a Great Cause

Sometimes, a person comes into your life unexpectedly, and you can just see their passion worn on their sleeve. I feel like meeting one of these people - a person that you can connect with immediately over shared interests and devotions - is such a gift from the universe, or whatever higher power it is that you may believe in. For me, meeting another human that’s incredibly passionate about the music industry makes me feel so lucky - to have someone who “gets it,” to buld our community just a little, and to be able to lift Colorado music up together. I felt all of this when I first met Allyce Carlson (virtually of course) in the middle of the Covid-19 Pandemic.

Through a series of social media events, Allyce asked me to be a guest on her podcast, Women, Wine, and Song, where she encourages her guests to be 100% their authentic selves. We had an awesome conversation about all things music industry, the impact of the pandemic, and life in general in this crazy time we live in. I was so happy to get to know her better. Fast forward to Summer of 2021. An event that we were both looking forward to for 2 years was coming up fast - Summer Camp Music Festival. Allyce, because she’s the bees knees, became a Summer Camp Camp Counselor. She truly embraces the spirit of what it means to be a Camp Counselor in so many ways. Make sure you check out her SCamp journey and all of the beautiful moments she captured at the festival this year. One of the most important parts of Summer Camp is building community - and Allyce took that mission to heart, even once she’d come back home. Her first independent event as a Summer Camp Camp Counselor came to fruition last Thursday: The NoCo Open Jam benfitting Groovesafe at 830 North. The event was presented by Allyce and by Mishawaka.

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Interviews Sarah Shuel Interviews Sarah Shuel

Interview: Durango's Profetic Calaveras on Touring and New Single "The Road Ahead," Ramping Up for 2022, and the Importance of Supporting Non-Profit Organizations

I’ve had my eye on Latin-Funk-Fusion-Soul band Profectic Calaveras for quite some time - and I am so excited that I got to talk with them about the things they’re moost passionate about. The four-piece band, based out of Durango, has a multitude of musical influences that they blend seamlessly into their signature sound - and I promise you, do not want to sleep on these guys. Luckily, you can check out their newest single, The Road Ahead, RIGHT NOW, and see them live on Oct. 23rd at Moe’s BBQ Englewood with The Buzz. Grab those tickets now and I will see you there!

Not only are the members of Profetic Calaveras incredibly talented musicians, they’re also humble and amazing humans who make Colorado’s music scene much richer for their presence. Make sure you check them out on social media! Please enjoy my conversation with the band below.

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