SONDER BOOK CLUB
We hope you enjoy our monthly reading recommendations! These are all books we’ve read and they all contain super helpful information for musicians, music industry pros, music students, and more.
2024
MAY 2024
“This is truly the Music Industry Bible and should be read by anyone in the industry, no matter how long you’ve been in the industry. It has a vast wealth of information on every aspect of music business and is immensely helpful at any stage! I can’t overstate the importance of this book to any music career! P.S. Make sure you’ve got a highlighter and notepad at the ready.” - Sarah Shuel, Sonder Music Management President
June 2024
“Why read a book that has nothing to do with music to help you in the music industry? Because, whether you're a solo musician, you're part of a band, or you're part of a behind-the-scenes group, chances are, you're going to be working in a team environment. This book contains, in allegorical fashion, gems of tools for building trust and respect within your inner circles, personal and professional.” - Sarah Shuel, Sonder Music Management President
SEPTEMBER 2024
“Artists and musicians are artists and musicians, but taking the courageous leap to turn your creative passion into a successful business requires you to think of your art in a different frame of mind. Growing a creative business differs from building any other kind of business, and this book is the essential, specific guide for doing just that. Not only does it offer practical advice for anyone trying to grow their non-traditional business, it also offers interviews with a plethora of successful entrepreneurs in creative industries, giving priceless advice that can only be gained with experience.” - Sarah Shuel, Sonder Music Management President
JuLY 2024
“Considered ‘the best how-to book of its kind,’ this is another absolutely essential read for those in the music industry. In it, Ari Herstand speaks to the DIY musician with an emphasis on self motivation, instead of waiting for the ‘big break.’ In this book, we learn how becoming profitable as a musician or music industry professional is a true reality, and making music your career is a viable plan, not wishful thinking.” - Sarah Shuel, Sonder Music Management President
OCTOBER 2024
“Ok friends… this is the part of the industry that none of us really want to deal with, but it’s absolutely an essential facet to understand if you wat to be successful as a musician. Writing and understanding contracts, having insight into sync deals, grasping the ins and outs of ASCAP, BMI, and SESAC, and generally understanding how money works in the music industry is crucial, not only to keep yourself from being taken advantage of, but also to find financial stability in making music into your career. Having knowledge of the particulars of finance in music will serve you for your entire career.” - Sarah Shuel, Sonder Music Management President
AUGUST 2024
“In our current music industry climate, it’s essential to advocate for yourself as a DIY musician. A HUGE part of that - that cannot be understated - is understanding how to market yourself and your music to lead to better opportunities. That can be an incredibly daunting task if you don’t know anything about marketing or are on a tight budget. In this book, Bobby Borg guides us through social media strategies, release strategies, streaming insights, data analytics, and more, laying a budget-friendly roadmap for anyone seeking to market themselves as an independent artist. ” - Sarah Shuel, Sonder Music Management President