Creating Your Online Brand for Bands (Beginners) #2: So You Want to Host a Live Stream

With all of the various shut downs this year, many bands and musicians have turned to live streaming to keep the music alive and play shows for fans. Right now, there’s really no other way to play live “shows” for your followers. However, the art of live streaming successfully is full of nuance and know how. When you show up to a venue to play a show, you automatically have a great backdrop, a sound engineer, and a light display for your show. Online, it’s 100% up to you to create the experience. So where do you even begin when planning to play an online live stream?