With all of the various shut downs this year, many bands and musicians have turned to live streaming to keep the music alive and play shows for fans. Right now, there’s really no other way to play live “shows” for your followers. However, the art of live streaming successfully is full of nuance and know how. When you show up to a venue to play a show, you automatically have a great backdrop, a sound engineer, and a light display for your show. Online, it’s 100% up to you to create the experience. So where do you even begin when planning to play an online live stream?

Right now, a band or musician’s online presence is everything. There’s little to no opportunity to play live shows, so online promotion and posting is about the only way to reach their audience. However, musicians are musicians - they’re brilliant at playing music, but transitioning to a 100% online strategy can be hard for some. Over the next few weeks, I’ll be sharing my tips and tricks to marketing your band online for begginners. Today, I’m going to give an overview of creating your online brand on social media, organically (without paying).